Hello!
I'm John MacPherson, the face behind The Digital Strat Vanguard.
You might be wondering about the name, and it perfectly captures who I am and how I help businesses like yours thrive in today's dynamic world.
Who am I?
My 8+ year journey in digital marketing has been incredibly rewarding. I started as a Digital Coordinator at Saltwire Network (The Chronicle Herald) and worked my way up to a Lead Digital Strategist at This Is Marketing, a Nova Scotia-owned full-service marketing agency. This progression means I truly understand the ins and outs of the industry, having tackled a wide range of challenges and opportunities.
Why the name?
"The Digital Strat Vanguard" signifies my role as your dedicated, expert guide in the digital landscape.
I'm not a sprawling agency with layers of staff; I'm an independent strategist who works directly with you. My focus is on providing high-level, actionable digital marketing strategies that deliver measurable results, ensuring you get senior-level expertise without the traditional agency overhead.
What does it mean?
"The" signifies a singular, focused expert: You work with me, receiving personalized attention and direct access to the person crafting your strategy. This is a deliberate contrast to the often impersonal experience with larger agencies.
"Digital Strat" speaks to precise planning: "Strat" is a concise and modern way to say "strategy." It highlights my commitment to intelligent, data-driven planning that forms the core of your success. It's about building robust blueprints for growth, not just executing isolated tasks.
"Vanguard" embodies leading the way: In a world where economic shifts and rapid AI advancements can feel overwhelming, being a "Vanguard" means I'm at the forefront. I proactively identify opportunities and navigate challenges, ensuring your business stays ahead of the curve. I help you not just adapt, but lead in your market, building resilience and sustained growth.
Before I finish.
I want to extend a huge thank you to my previous team at This Is Marketing. You weren't just co-workers; you were a team of friends, and I can't begin to express my gratitude to Kirsten, Neil, and everyone I had the pleasure of working with there.
My time at This Is Marketing was incredibly valuable, and I learned so much. It honestly never felt like a struggle to go to work. Instead, it felt like I was just going to hang out, have fun, laugh, and smile for nine hours a day - all while doing valuable and positive work for local businesses.
Thank you for making work such a positive and enjoyable experience!
