Digital Marketing Services
I don't believe in one-size-fits-all solutions. I work with you to deeply understand your business goals, audience, and market, creating a tailored digital marketing strategy that leverages the right channels-from search engine marketing (SEM) and targeted social media campaigns to programmatic advertising and digital audio campaigns.
Search Engine Marketing (SEM)
SEM is crucial for local businesses because it puts you at the top of search results right when a potential customer is looking for your services. By targeting local keywords, you can drive high-intent traffic directly to your website or physical location, giving you an immediate competitive advantage.
Programmatic Display Advertising
This service uses smart technology to show your ads to a highly specific local audience, even when they're not actively searching for you. It's a cost-effective way to build brand awareness by placing your ads on the websites and apps your ideal customers already visit.
Social media advertising helps you build community and connect directly with local customers. I'll create strategic ad campaigns on platforms like Facebook and Instagram to promote events or products, driving both online sales and in-store visits.
Social Media Advertising
Video Advertising
Video advertising is a powerful way for local businesses to tell their story and build a personal connection. By creating and managing video ad campaigns on platforms like YouTube and social media, you can make your brand more memorable and stand out from the competition.
Digital Audio Advertising
Digital audio advertising helps your business be heard by a captive, on-the-go audience. I place your ads on streaming services and podcasts, targeting local listeners to build brand recall and stay top-of-mind within your community.
LinkedIn Advertising
For local businesses in the B2B space or those that target specific professionals, LinkedIn advertising is a game-changer. It allows you to precisely target your ideal customer by their job title, company, industry, and even seniority. This ensures your message is seen by the right decision-makers, making it a highly effective way to generate quality leads, build your brand's credibility, and position yourself as a thought leader in the Nova Scotia business community
