What is digital marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

What is SEO?

SEO, or Search Engine Optimization, is the process of optimizing your website to improve its visibility and ranking in search engine results pages (like Google). The goal is to drive organic (unpaid) traffic to your site by making it more relevant and authoritative for specific keywords and queries.

What is PPC (Pay-Per-Click) advertising?

PPC, or Pay-Per-Click, is an online advertising model where advertisers pay a fee each time one of their ads is clicked. It's essentially a way of buying visits to your site, rather than attempting to "earn" those visits organically. Common PPC platforms include Google Ads and social media advertising.

What is the difference between SEO & SEM?

• SEM (Search Engine Marketing) is the overall strategy for increasing your visibility in search engine results, encompassing both paid and unpaid methods.

• SEO (Search Engine Optimization) is a vital part of SEM, focusing specifically on improving your website's organic (unpaid) ranking through technical optimization, content quality, and authority building.

• The other key component of SEM is PPC (Pay-Per-Click) advertising, where you pay to display ads that appear prominently in search results, offering immediate visibility. Essentially, SEM is the umbrella, and SEO and PPC are two primary ways to achieve search engine success under that umbrella.

What is social media marketing?

Social media marketing is the use of social media platforms (such as Facebook, Instagram, LinkedIn, X, etc.) to connect with your audience to build your brand, increase sales, and drive website traffic. This involves creating and sharing content, engaging with followers, running ads, and analyzing results.

Why is a website important for my business?

A website is critical for a business because it serves as your digital storefront and central information hub, providing 24/7 accessibility for customers. It builds credibility, showcases products and services, allows for direct customer interaction, and is essential for all digital marketing efforts to drive leads and sales.

How much should a small business spend on marketing?

The amount a small business should spend on marketing can vary significantly, but a common guideline suggests allocating between 2% and 10% of gross annual revenue. This percentage can be higher for newer businesses or those in competitive industries looking for rapid growth, while more established businesses might spend less.